How will OEM sales cope with the negative impact of the pandemic?
Automotive sales took a big hit in 2020. Most dealers had no choice but to close their showrooms. Due to this, purchases of new vehicles slowed down in a significant way.
Despite these devastating effects, companies have become resilient enough to adjust. These companies include those in the OEM industry.
The pandemic led businesses to find new ways to thrive. It offers the safest way to purchase anything without compromising safety. Even the automotive sector is making a significant shift to join the bandwagon.
Still not sure why e-commerce is the best solution? Here are several reasons that could convince you otherwise.
1. Comprehensive Pre-Sales Strategy
Your comprehensive product line will always be available for our customers to view. They can skim pages or research further regarding the parts they prefer. You can have your catalog available for them on your e-commerce portal.
You can also set up a virtual showroom. It offers potential customers more ways to experience your product beforehand.
2. Remote Training is More Efficient
E-commerce allows you to perform remote training on setup and installation. Instead of printing out pages of manuals for every order, you can have them available online. You can also add videos to enhance your training materials further.
Live training such as Beginner’s Guide to Molding is another option. You can have a classroom set up at the customer site that corresponds to your demo room. For future reference, you can record your live training as well.
3. Familiarity Brings Convenience
Your customers who moved to e-commerce are now more familiar with it. They’ve seen how satisfied their clients are with this efficient process. As a result, they would like to have the experience as your customers.
They would prefer a supplier who uses the same approach. Implementing e-commerce on your OEM business will help you align with them.
Allowing them to place their order online will make it convenient for both of you. The effect of this will give you an edge over your competitors.
4. Faster Order Processing
An ideal e-commerce setup should capture and process orders fast. It plays a huge factor in customer satisfaction.
Reduction in processing time is significant compared to the manual method. Faster product delivery can improve customer relationships. It’s a gateway for more orders in the future.
5. No Missed Opportunities
E-commerce makes your business available 24/7. Your customers won’t have to wait until you’re open for business early the next morning.
They don’t even need to go to their office to place an order. As long as they have access to your online portal, they can do it anytime and anywhere.
E-Commerce Can Go Beyond OEM Sales Improvement
These five reasons will help drive your OEM sales. Pandemic aside, e-commerce yields many benefits to you and your customers. This approach is bound to happen at some point.
Are you ready to make the shift to e-commerce? We are flexible to this type of approach too. Contact us today, and we can start helping you with your project.
